Sichern Sie sich jetzt Ihr Ticket für den IMK18 zu Ultra-Frühbucher-Preisen!

Seien Sie beim nächsten Internet-Marketing-Kongress dabei!

Zum bereits neunten IMK laden wir Sie ein, Ihr Internet-Business auf die nächste Stufe zu heben, von den besten Coaches und Speakern zu lernen und sich inspirieren zu lassen!

If you use the page well, there will be a lot of text and a lot of content. And that's a good thing: it gives you the opportunity to tell a story, connect with your reader and explain your offer in great detail.

But no one wants to read that much text! If that's something you're worried about with a sales page like this, keep in mind that the closer someone gets to making a purchase decision, the more likely they are to hunt for specific information. Your most valuable prospects are more likely to leave when there's not enough information than if there's too much

By the way: short paragraphs and highlight boxes like the one above are a great way to keep the text light and easy to read. Don't overwhelm your visitors with a "wall of text".

Use Sub-Headings Like this One Frequently. This Makes Your Page "Skim-Friendly".

Some of your visitors will be readers and others will be scanners. The readers will start at the top and read every. single. word. until they reach the end of the page (or until they can't wait any longer and decide to buy). The scanners, on the other hand, will skip about looking for things that catch their attention.

Keep in mind: the scanners want to be convinced just as much as the readers do, they are just looking for information in a different way.

What you're reading right now a text block consisting of a heading and a section of text. Break up all of your content into blocks like this to make everything easier to read, easier to understand and easier to navigate. You'll also notice that none of the paragraphs here are more than 4-5 lines high (on a large screen, anyway. Yes - this page is fully mobile responsive).

Don't Jump to the Sale too Quickly: Long Form is All About Building Rapport

This dark background is another way to create visual variety on your page and keep it interesting. If you use a dark background with light text, keep it short. Light text on a dark background is harder on the eyes than dark text on a light background.

The Simple Storytelling Rule for Sales: Convince First, Sell Second!

Remember that long form sales pages are about relating to your reader. Don't jump right in and start talking about your product.

Instead, tell a story. Write about how things feel. Write about problems, frustrations, experiences, triumphs. Think about a movie or TV series - it's all about the characters and how much you care about them. And you only care about them if you can relate to them.

​Trying to sell too soon is the most commonly made mistake - not only on long form sales pages. Even if your page is short and visual, without relating to your customer, you can't make sales.

Also remember that what you're looking at is only a template. Maybe you want to spend more time on the story. Maybe you want to add several more headline + text blocks, to really elaborate and evoke emotions. With Thrive, you can easily do so (just duplicate some of the existing blocks). Let the template inspire you, but don't let it limit you.

Using Image Sections to Add a Visual Element

Below is an example of a simple image section: use images or icons to illustrate a point you're making. This can assist in your story telling or be used to showcase features (although only if you use it further down the page, after the product reveal).

Keep it simple. You can use the icon feature in Content Builder for the images.

Don't over-explain in these text sections below each individual image.

Let the images do the talking. If something needs more explaining, add a text block below.

Warum Sie beim IMK18 dabei sein sollten:

  • Create a nice list of points here.
    What are the points about? Anything you want. This could be a summary of the page so far, for example (remember those scanners?).
  • Make your content easy to digest.
    You can think of the layouting/formatting task on a sales page in this way: the goal is to present nice, appetizing, bite-sized morsels for your reader. Don't hit them over the head with big words or long paragraphs. Make it easy and fun to experience your sales page.
  • Once you know this, you'll want my product.
    That's the result you should aim for with your content. Once your reader understands the story and all the points you've made, they will truly understand the value of your product (or service, or whatever you're selling).

In this Text Block, Start Transitioning to the Solution You're Offering...

You've set the scene. You've captured your visitors' attention. You've related to them and told them everything they need to know to truly understand what your product is about. Now it's time to start introducing them to the product.

Keep one thing in mind: your product is the solution. At first, don't talk about it in terms of a product. Talk about how you found a solution and about how this same solution can help others too. Why do all this? Because if you set it up right, you will be the opposite of the slimy, used car salesman stereotype we all despise... you will not be pushing product, you'll be doing everyone a favor.

Here is a Smaller Sub-Heading for Extra Emphasis

Try mixing paragraphs with sub-headings of two different sizes (H2 and H3). You can use smaller sub-headings like the one above to make an important point or for quotes that relate to your story.

Ever notice how non-fiction authors love to use quotes throughout their books? That's because quotes are a nice change of page and they lend authority and gravitas to what you're saying.

Similarly, you can use subtle text highlights, text boxes, short paragraphs, sub-headings and other text formatting to draw your reader's eye to important parts of the text. This also helps break up the page, to prevent wall-of-text-syndrome.​

This is Where the BIG REVEAL happens

Here it is: YOUR PRODUCT NAME

Now it's time to present your offer as the perfect solution to everything you've been talking about so far in your story.

While we were holding back before, it's now time to be very specific. Talk about your product, what it is, what your customer gets when they purchase. At this point, after all the buildup, your readers really want to know what you have to offer, so don't hold back.

What People Are Saying About Our Solution

John Doe UI/UX Designer

Ich habe viel Inspiration von vielen Top Speakern mitgenommen. Es waren viele Highlights dabei und ich konnte mir von jedem Speaker etwas mitnehmen. Ich kann den IMK auf jeden Fall weiter empfehlen.

Sascha Müller

“Here's what the perfect testimonial looks like...”

“The perfect testimonial looks a lot like this one: it has a heading (this shows the best part of the testimonial), one or two paragraphs of text, an image, a name and (optionally) a role to go along with the name. Also note the use of quotation marks in the testimonial text.”

Samantha Allen
- Job Title or Role
John Doe UI/UX Designer
John Doe UI/UX Designer

“Can you ever have too many testimonials?”

“It's a fair question: can you have too many testimonials?

The answer is: you can, but the problem is usually not the amount but the quality of the testimonials. If you have good, enthusiastic and real testimonials that mention specific details and benefits, don't shy away from adding 10, 15, 20 or even more to the page.

Just don't add a ton of boring or generic testimonials.”

Shane Melaugh
- Job Title or Role

Sichern Sie sich jetzt vorab Ihr Ticket!

Silber-Ticket

Normaler Preis:  247 Euro

  • Willkommens-Paket
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  • Bonus 2: Video-Mitschnitte ALLER Keynotes und Workshops des IMK17
  • Optionale Teilnahme an der Africa-Rise-Party am Samstag Abend gegen eine Spende an Africa Rise!
    • VIP-Lounge: Separater Pausen und Aufenthalts-bereich inklusive Getränke
  • Mittagessen (Lunch-Buffet)
  • Kaffeepause mit Blätterteig-Gebäck und frischem Obst

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mit Rabatt-Code:
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  • Großes Willkommens-Paket
  • Reservierte Plätze inklusive Tisch ganz vorne bei der Bühne
  • VIP-Lounge: Separater Pausen- und Aufenthaltsbereich inklusive alkoholfreie Getränke
  • Mittagessen (Lunch-Buffet)
  • Kaffeepause mit Blätterteig-Gebäck und frischem Obst
  • Teilnahme an der Africa-Rise-Party am Samstag Abend
  • Bonus 1: Zugang zum IMK-Archiv mit den Mitschnitten bis zum IMK16
  • Bonus 2: Video-Mitschnitte ALLER Keynotes und Workshops des IMK17

Ultra-Frühbucher-Preis: 397 Euro

mit Rabatt-Code:
10D5-16AF

* Dieses Angebot richtet sich an Unternehmer!

Häufig gestellte Fragen:

Wann findet der IMK18 statt?

How about adding a contact link?

What about exit intent lightboxes?

What questions belong here?

Have you tried a chat widget?

Answer questions, save space.